The Boutique is a Charleston-based shoppe that has been in the business of linens, dinnerware, and collectables for over 70 years. When the owner moved The Boutique to a more lucrative location downtown, she knew it was the perfect time to update the site to bring in a new clientele. 

The new website brought and e-commerce component to the already thriving physical store. It needed to scream classic and southern, but also boast a sleek and simple user experience.