ETHOS ATHLETIC CLUB
Branding designed by Dan O Comite
Ethos Athletic Club is more than just a gym; it’s a place where members are inspired to be leaders within their communities. Founded in the heart of downtown Charleston, Ethos creates a loyal tribe of athletes. Their core belief is that better is earned when no one is looking. It’s a hard-working gym with a badass attitude.
The gritty-yet-modern brand was created by Dan O Comite and I had the privilege of taking his craftsmanship and building a website that continues the Ethos AC ideology.